August 2021 - May 2025

Business Administration: Entrepreneurship

September 2025 - June 2026

Master of Science: Marketing

August 2025 - February 2026

Marketing/Fan Engagement Associate

Supported large-scale fan engagement operations at Levi's Stadium for NFL game days with audiences exceeding 60,000 attendees, as well as off-site fan rallies and community events that extended the brand experience beyond the stadium. Contributed to live event activations, premium hospitality experiences, and community programs, including Women of the 49ers, Pride, and Kids Club initiatives. Developed a strong foundation in high-pressure event environments and gained firsthand insight into how major sports organizations build brand loyalty through experiential marketing.

June 2025 - August 2025

Marketing Intern

Assisted in the planning and execution of fan experiences, sponsor activations, and promotional campaigns across nationally recognized NASCAR and NHRA race weekends. Collaborated cross-functionally with operations, media, and sponsorship teams to ensure seamless event delivery while producing executive-level marketing materials and supporting audience engagement strategies. Strengthened the ability to manage multiple priorities in a dynamic live event setting while gaining broad exposure to how sports, entertainment, and brand partnerships drive large-scale event success and long-term fan loyalty.

October 2024 - May 2025

Sports Marketing Associate

Contributed to game-day marketing operations and student engagement programs designed to increase athletic event attendance, campus energy, and community involvement. Supported promotional activations, live event logistics, and direct fan interaction while developing a foundational understanding of how consistent audience engagement and campus culture work together to build a recognizable and lasting sports brand. Gained hands-on experience translating marketing strategy into real-time event execution within a collegiate athletics environment.

July 2024 - October 2024

Sales Associate

Delivered a personalized, high-quality customer experience within a fast-paced, high-volume retail environment centered on trend-driven consumer behavior and brand engagement. Assisted customers with styling guidance, product selection, and overall shopping experience while upholding visual merchandising standards and brand presentation. Developed a practical understanding of how global fashion retailers use customer psychology, visual strategy, and real-time trend responsiveness to influence purchasing decisions, drive sales, and maintain cultural relevance in a competitive market.

May 2023 - September 2023

All-Star Program

Managed a portfolio of 40+ retail accounts across Contra Costa County, driving product visibility, shelf placement optimization, and in-store merchandising execution for one of the beverage industry's fastest-growing brands. Grew product reach by 82% through a combination of strategic account management, retail relationship building, and consumer-focused execution — earning a Top 3 national performance ranking among all program participants. Demonstrated a strong command of consumer behavior, retail marketing strategy, and the direct impact that intentional brand positioning has on sales performance and customer engagement.