September 2025 - August 2026

Master of Science: Marketing

August 2021 - May 2025

Business Administration: Entrepreneurship

August 2026 - Present

Marketing Coordinator

I’m excited to begin my next professional chapter with Limón Group as a Marketing Coordinator. In this role, I’ll have the opportunity to support marketing initiatives across the company’s restaurant and beverage brands, including brand awareness, social media, events, promotions, partnerships, and customer engagement. I’m especially excited to bring my background in marketing, experiential activations, sports, and event operations into the hospitality industry while continuing to grow my skills in brand strategy and marketing. I look forward to contributing to Limón Group’s continued growth and creating meaningful experiences that connect its brands with new audiences.

June 2026

Marketing Associate

I returned to Sonoma Raceway this summer to help support NASCAR weekend and the team’s marketing efforts. I assisted with fan engagement, on-site activations, and promotional activities throughout the event. I worked directly with fans to help create an exciting and memorable race-day experience. I also supported event operations and helped the team wherever needed during the busy weekend. Coming back gave me the opportunity to build on my previous experience at Sonoma Raceway. It was great to be part of such a major event again and contribute to its success.

August 2025 - February 2026

Marketing/Fan Engagement Associate

Supported large-scale fan engagement operations at Levi's Stadium for NFL game days with audiences exceeding 60,000 attendees, as well as off-site fan rallies and community events that extended the brand experience beyond the stadium. Contributed to live event activations, premium hospitality experiences, and community programs, including Women of the 49ers, Pride, and Kids Club initiatives. Developed a strong foundation in high-pressure event environments and gained firsthand insight into how major sports organizations build brand loyalty through experiential marketing.

June 2025 - August 2025

Marketing Intern

Assisted in the planning and execution of fan experiences, sponsor activations, and promotional campaigns across nationally recognized NASCAR and NHRA race weekends. Collaborated cross-functionally with operations, media, and sponsorship teams to ensure seamless event delivery while producing executive-level marketing materials and supporting audience engagement strategies. Strengthened the ability to manage multiple priorities in a dynamic live event setting while gaining broad exposure to how sports, entertainment, and brand partnerships drive large-scale event success and long-term fan loyalty.

October 2024 - May 2025

Sports Marketing Associate

Contributed to game-day marketing operations and student engagement programs designed to increase athletic event attendance, campus energy, and community involvement. Supported promotional activations, live event logistics, and direct fan interaction while developing a foundational understanding of how consistent audience engagement and campus culture work together to build a recognizable and lasting sports brand. Gained hands-on experience translating marketing strategy into real-time event execution within a collegiate athletics environment.

July 2024 - October 2024

Sales Associate

Delivered a personalized, high-quality customer experience within a fast-paced, high-volume retail environment centered on trend-driven consumer behavior and brand engagement. Assisted customers with styling guidance, product selection, and overall shopping experience while upholding visual merchandising standards and brand presentation. Developed a practical understanding of how global fashion retailers use customer psychology, visual strategy, and real-time trend responsiveness to influence purchasing decisions, drive sales, and maintain cultural relevance in a competitive market.

May 2023 - September 2023

All-Star Program

Managed a portfolio of 40+ retail accounts across Contra Costa County, driving product visibility, shelf placement optimization, and in-store merchandising execution for one of the beverage industry's fastest-growing brands. Grew product reach by 82% through a combination of strategic account management, retail relationship building, and consumer-focused execution — earning a Top 3 national performance ranking among all program participants. Demonstrated a strong command of consumer behavior, retail marketing strategy, and the direct impact that intentional brand positioning has on sales performance and customer engagement.